People find it relaxing despite tough economic conditions, Nigerians continue to spend in cinemas.” – NEWS AGENCY OF NIGERIA. Public holidays attract more visitors to cinemas compared to regular days.

People find it relaxing despite tough economic conditions, Nigerians continue to spend in cinemas." - NEWS AGENCY OF NIGERIA.
People find it relaxing despite tough economic conditions, Nigerians continue to spend in cinemas.” – NEWS AGENCY OF NIGERIA.

On Monday, some enthusiasts mentioned that they continue to seek entertainment in cinemas despite economic hardship and the technological advancements that have brought entertainment to their bedrooms and phones.

They stated that the satisfaction from cinemas was profound and justified the effort of spending more and leaving their homes.

The cinema enthusiasts based in Lagos spoke during interviews with the News Agency of Nigeria (NAN).

At Ebony Life Place, a cinema on Victoria Island, trader Stanley Okafor told NAN that he goes to the cinemas regularly to relax and take his mind off life’s challenges.

Okafor said, “I find it very relaxing; to me, one can spend a bit more to enjoy oneself. It’s also a peaceful and entertaining place to be.”

Student Fola Jaiyesimi described the cinema experience as immersive.

“The equipment is clearly superior to what you have at home; the sound quality gives you that thrill, and it’s more traditional,” he said.

Cinema Trends and Preferences Post-COVID-19

A mother named Edwina said she used to visit cinemas regularly before the COVID-19 era. She told NAN that since then, she has visited the cinemas occasionally.

“I used to visit regularly before the COVID-19 era. Since then, I’ve decided to occasionally bring my children to watch movies suitable for them,” she said.

She expressed that the entertainment at cinemas was more profound and satisfying.

However, hair stylist Tricia Moka said she prefers online movie streaming because it allows her to maintain privacy.

She said, “I don’t see why I should spend money to watch a movie that I can watch online.”

Austin Ihentuge, a supervisor at Ebony Life Place, told NAN that many people continued to visit the cinema despite the harsh economic situation in the country.

“I still see many people here. Even though we have other streaming services like Netflix and Prime Video, many still prefer coming to the cinema,” he said.

“In fact, some movies don’t premiere on these streaming services; they are exclusively cinema releases and can’t be viewed anywhere else for a while,” he said.

“That’s why people visit cinemas; they often want to be the first to see these movies,” he said.

Muoka Chibueze, a supervisor at IMAX cinema in Lekki, told NAN that many people visited IMAX.

Chibueze said, “No matter how tough the economy gets, people will still come to the cinemas to relax. They want to go somewhere they can have a different experience from watching movies online or on television,” he said.

Deborah Ajayi, a floor supervisor at Silverbird Cinemas on Victoria Island, noted that more people visit the facility during public holidays than on regular days. She also mentioned that visitor numbers decreased overall after the COVID-19 pandemic.

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